Nokia Forms Strategic Alliance with HERE Maps for Industrial Solutions; HMD Global Undergoes Rebranding


Nokia has unveiled a strategic partnership with HERE Maps, aiming to bolster the industrial sector by integrating HERE Maps' GNSS (Global Navigation Satellite System) technology with Nokia's advanced 5G network. The collaboration introduces the "HERE HD GNSS" application, which is tailored to precisely track industrial assets in real-time, facilitating efficient indoor navigation. This initiative aligns with Nokia's broader strategy to enhance industrial processes with state-of-the-art digital solutions.


Furthermore, Nokia has expanded its portfolio through collaborations with Nordic ID and Svarmony-Aryv to introduce new applications focusing on emergency communication, a crucial component of industrial safety. These applications are poised to revolutionize asset tracking, positioning, and worker safety across various industrial settings.


The partnership signifies a notable reunion between Nokia and HERE Maps since Nokia's divestiture of the HERE Maps business in December 2015, enabling HERE Maps to concentrate on the commercial market. This alliance underscores a mutual commitment to harnessing technological advancements for industrial advancement.


The suite of new applications, including RFID-based tracking by Nordic ID and a visual positioning system by Svarmony-Aryv, is integrated into Nokia's MX Industrial Edge (MXIE) platform. This transition reflects a shift towards complete digitalization in industrial operations, addressing prevalent challenges such as asset mismanagement, resource inefficiencies, and inventory inaccuracies.


Moreover, the applications are complemented by worker safety solutions such as Portalify's SmartView and Secapp, offering situational awareness and emergency communication services. This holistic approach not only streamlines operations but also significantly enhances worker safety by providing heightened situational awareness and rapid response capabilities.


Meanwhile, in an unexpected development, HMD Global, the company behind Nokia-branded smartphones, is undergoing a rebranding initiative. They have transitioned from "Nokia Mobile" to "HMD," signaling a move towards establishing their distinct brand identity. While Nokia phones will continue to be available, HMD will introduce its own "HMD Originals" line, marking a venture into new territory. This rebranding reflects HMD's ambition to transcend a licensing agreement and establish itself as a multi-brand company with its own design and innovation. The impact of this rebranding on HMD's trajectory remains uncertain, but it adds an intriguing dimension to the company's evolution.

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